Micromax is an Indian consumer electronics company headquartered in GurugramHaryanaIndia. It later entered the mobile handset business. ByMicromax was one of the largest domestic companies making handsets in the low-cost feature phone segment in India.

Amidst growing competition, the company has been trying to position itself as a consumer electronics company.

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Micromax was incorporated as Micromax Informatics Ltd. The company has also introduced handsets budget and flagship with innovative features.

For instance, Micromax’s co-founder Rahul Sharma once saw a public call office being powered by a truck battery because of frequent power cuts in its locale.

This prompted him to launch a feature mobile phone with a long battery life. InMicromax’s sales in India exceeded those of Samsung. It became the mobile telephone manufacturer to ship the most telephones in one quarter in India.

Micromax launched almost 13 smartphones in India by March 31, – eight new smartphones under Micromax branding and five new phones under Yu Umbrella.

30.01.2020 – DSLR Cameras. By using this site, you agree to the Terms of Use and Privacy Policy. Micromax has started international business a few years back with markets like Nepal , Sri Lanka and Bangladesh and since then grown their presence to other markets as well.

Known for mobile handsets and LED TV panels, Micromax is also expanding its portfolio in the consumer electronics segment, targeting the ” premium economy ” consumers.

InMicromax entered the tablet computer market with the debut of the Funbook series.

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Micromax launched its first eight-core flagship smartphone, Canvas Knight A, in March for the Russian market. Micromax launched Micromax Canvas Sliver 5, which it claimed was the slimmest telephone in the world on 17 June On 8 JuneMicromax announced the launch of Micromax Amaze 2.

The smartphone is powered by a 1. The Canvas Unite 4 is powered by a 1. The Micromax Canvas Unite 4 Pro had more powerful specifications, featuring a 1.

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With the entry of Jio services, India has witnessed tremendous adoption of 4G enabled mobile phones. To capture these early first time 4G adapters, Micromax has started rolling out basic smartphones with 4G capabilities under the Bharat series.

So far, the company has already launched Bharat 2 – which is considered as one of India’s cheapest 4G mobile phones. The company will expand its Bharat series of phones and will launch Bharat 5 in India.

This is the sixth Micromax phone under the Bharat series.

In an attempt to reinvent itself, and to enter the premium segment, Micromax has announced the entry of Micromax Dual 5 and Micromax Dual 4 in India.

Later in AugustMicromax launched its first bezel-less smartphone with an aspect ratio of This device called Canvas Infinity still fell within the budget category.

The Micromax Infinity N11 runs Android 8. Micromax bharat 5 pro price in india 2018 Gurugram , Haryana.

Micromax Infinity N11 smartphone was launched in December The phone comes with a 6. The Micromax Infinity N11 runs Android 8.

As far as the cameras are concerned, the Micromax Infinity N11 on the rear packs a megapixel primary camera and a second 5-megapixel camera.

It sports an 8-megapixel camera on the front for selfies. Micromax Infinity N11 based on Android 8. Sensors on the phone include accelerometer, ambient light sensor, gyroscope, and proximity sensor.

The Micromax Infinity N11 supports face unlock.

Following the latest trend, the smartphone features a 5. Powered by a 1.

Running Android Nougat out of the box, Micromax Canvas 3 allows media sharing and wireless smartphone control. The TV comes in different screen sizes: inch, inch and inch.

It runs Android OS and supports a wide variety of apps. It allows users to surf the web, check emails, download apps and much more.

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Now, on December 12,Micromax announced its first phone having a traditional notch that was featured by Apple a year ago. This can be seen on the teaser of the phone with highlighted notch that Micromax has posted on several social media platforms.

The phone will be launched on December 18, There are no official announcements of the specifications of the phone but as seen on the teaser, reveals its dual camera set up on front and back with LED flash on both sides as well and a notch display.

Government would be providing land to Micromax for setting up the centre, which has a capacity to produce 10 lakh devices a month, which include mobile phones, LED TVs, LED lights and Tablets.

It presently employs people. The firm’s first facility in Uttarakhand has a capacity to produce 16 lakh devices.

HyderabadBhiwadiRudrapur and Telangana. In Bhiwadi, the SMT surface mount technology line is already operational and trials are running in Rudrapur.

For Telangana, the machinery is under import. Altogether, Micromax will have a capacity of about 30 lakh a month for mobile phones.

Micromax has started international business a few years back with markets like NepalSri Lanka and Bangladesh and since then grown their presence to other markets as well.

Also exploring Middle East and a cluster of countries in Africa. The first product, to be launched under a newly floated wholly owned unit, YU Televentures, is a smartphone with operating system from US-based Cyanogen through which Micromax aims to move beyond the business of mobile phone hardware that has become more or less standardised.

Yureka, the first phone from the new brand, runs the Android-based modified CyanogenMod operating system which is exclusive to it in India. In NovemberMicromax partnered with Cyanogen Inc.

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As of 10 AprilMicromax announced a strategic partnership with digital payments company TranServ and major global payments technology Visa to offer the next generation of payment solutions [ buzzword ] in India.

Under the project, 45 lakh smartphones are being given to women and the remaining will be distributed to college students in the state. The project was given through a tender process.

The beneficiaries will receive 1GB 4G data, minutes voice calls and SMS per month for six months, following which they will be offered tariff plans that are most affordable and competitively priced.

In MarchEricsson sued Micromax for infringement of Ericsson’s eight patents registered in India that were essential to the 2G and 3G standards.

The Delhi High Court ordered Micromax to pay royalty amounts to Ericsson based on the percentages of the net selling prices of the devices incorporating 2G and 3G standards.

Around the time that Ericsson filed its patent infringement suit, Micromax filed a concurrent complaint with the Competition Commission of India CCIalleging that Ericsson had abused its allegedly dominant position by imposing exorbitant royalties for the use of its SEPs, thus violating the Competition Act This move was seen as a monopoly to stem the sales of One Plus One and other smartphone brands.

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List :. Main article: YU Televentures. Patrika Group 5 August Archived from the original on 8 August Retrieved 5 August Retrieved 28 November Livemint Press release.

Retrieved 17 September Retrieved 6 September Retrieved 12 October Live Mint. Economic Times. Pressroom Today. Retrieved 17 March Retrieved 1 November The Times of India.

Retrieved 3 November Retrieved 1 May Microsoft News Center India. Indian Express.

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Retrieved 8 June Retrieved 27 June Gadget Now. Retrieved 2 December The Economic Times. NDTV Gadgets. The Indian Express. Micromax Co. Retrieved 14 December The Hindu.